Chouchou is a result of a close collaboration with the kid’s clothing brand Soft Gallery.

MADO and Soft Gallery share a focus on poetic illustration and a love for artistic graphics, therefore the two brands have now teamed up to create a collection of paper goods that serve as a fantastic extension of the Soft Gallery universe into wall art.

All our poster products are produced in Denmark under the Swan certification system.

Graphics & Illustrations: 200g uncoated, FSC certified, acid-free paper.

Photo Art: 240g mat coated FSC certified paper.

Custom 70x100 cm and 100x140 cm: Giclee print on mat coated Hahnemühle paper

When buying a Paper Collective Art Print a part of the sale goes to The Paper Collective Project supporting good causes the world over. Read more HERE.